Alabama is a Nike school, but former star wide receiver Julio Jones has signed a multiyear deal with Under Armour, the Baltimore-based sports performance apparel, footwear and accessories company announced today.
A projected first round pick in the 2011 NFL Draft, Jones will wear Under Armour footwear and apparel beginning this week at the NFL Scouting Combine in Indianapolis, where he will debut the Under Armour E39 compression shirt, the world's most innovative athletic evaluation and improvement tool. He also will wear a customized Combine shoe with a platinum upper and velocity green outsoles.
Jones also will appear in an advertising and in-store campaign this year. He will be featured in a new TV spot and digital campaign highlighting the new E39 shirt that will showcase Julio's dedication to training as he prepares for the NFL. The new spot, which was shot on-location at Ford Field in Detroit, will debut on the NFL Network during the NFL Scouting Combine.
"Julio Jones has distinguished himself as an outstanding athlete, as well as a proven leader and champion," Matt Mirchin, Under Armour's senior vice president of sports marketing, said in a news release. "As a game-breaker and difference-maker on the field, Jones is an ideal athlete to help us launch the E39 shirt and to continue to showcase Under Armour innovation."
Jones, who is skipping his senior season at Alabama, set single-season school records last fall with 78 catches and 1,133 yards receiving.
"Under Armour has always been on the cutting-edge of innovation and performance," Jones said in the news release. "I experienced that first-hand when I played in the Under Armour All-America Game in 2008, and I have seen it continue with the E39 shirt."
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